In this conversation, Salvador Carranza and entrepreneur
dig into entrepreneurship, leadership, and emotional intelligence—especially how transparency builds trust when business decisions get hard. Alex shares how his immigrant-family roots shaped his risk assessment philosophy, why adaptability matters, and how staying close to customers led him to build legal tech for Slack e-discovery. They swap life lessons on culture, and professional development, plus pragmatic takes on technology, automation, artificial intelligence, and deep learning as tools for founders—not magic bullets. If you’re growing a startup in the legal industry or just leveling up your self development and self improvement with success habits that actually stick, this PossibLaw podcast is for you. Listen to the entire episode and learn even more!Takeaways
Transparency is a leadership superpower: being candid about cash, plans, and thresholds earns trust—even in crises.
Calibrate risk like a pro: keep “ruinous risk” near zero while building tolerance for everyday variability.
Customer-obsession wins: ViewExport emerged by listening to CIOs and legal teams struggling with Slack discovery.
In legal, empathy outperforms escalation: simply hearing the other side often saves time and money.
Breathe through the tiger brain: “My life is not under threat” is a practical reset for tough moments.
Multidisciplinary learning compounds—read widely (business, law, psychology, systems) to become more than your title. (Episode discussion throughout.)
Community beats lone-wolf hustle: add people to your circle who push you out of your comfort zone.
👤 Guest Bio Alex Boyd is a Portland-based entrepreneur and founder building ViewExport, a focused legal tech tool that streamlines Slack e-discovery workflows for IT, security, and law firms. He’s vocal about transparent leadership, practical risk, and staying close to the customer.
🔗 Connect With Alex • LinkedIn: “Alex Boyd” (he’s most active there). https://www.linkedin.com/in/alexcboyd/
🔗 More From Salvador
Our full library of founder & transformation-leader interviews at www.possiblaw.com
Connect with Salvador Carranza on LinkedIn https://www.linkedin.com/in/salvadorcarranza/
Chapters 00:00 Introduction to Entrepreneurship Mindset 04:16 Personal Background and Interests 07:02 The Immigrant Perspective on Risk and Grit 10:02 Navigating the Entrepreneurial Journey 12:54 Understanding Risk Tolerance 15:39 The Importance of First Principles 18:21 Taking Small Steps to Build Confidence 20:58 The Role of Empathy in Leadership 23:33 Navigating Hard Times as an Entrepreneur 36:46 Integrating Grounding Techniques in Legal Practice 38:47 The Importance of Perspective in Legal Challenges 41:12 Continuous Learning and Multidisciplinary Approaches 47:41 Staying Close to Customers in Business 52:54 Building Community and Authentic Connections 01:00:56 Navigating Entrepreneurial Decisions and Opportunities
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