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Building customer focused companies: Braydan Young on Leadership, Empathy & Startup Growth

In this conversation, Salvador Carranza and Slash Experts founder Braydan Young unpack entrepreneurship, leadership, and the high-agency “doer” mindset—spanning hiring, transparency in culture, parenting while building, and how artificial intelligence is reshaping sales, and startup execution. Braydan traces his founder journey from Coffee Sender (Starbucks e-gifting) to rebranding as Sendoso and scaling to ~700 people and nine-figure ARR, then explains why his new company, Slash Experts, turns “talk to sales” into “talk to a customer” first—accelerating business decisions with real-world proof. They dive into risk assessment, adaptability, emotional intelligence, and practical ways to use AI/deep learning tools without losing the human context. If you’re navigating innovation in any industry, technology, automation, or building a purpose-driven company, this episode is rich with life lessons and success habits you can apply today.

Takeaways

  • Hire adults, not green dots

  • Autonomy + accountability beats micromanagement

  • Outcomes over office presence.

  • Find high-agency “doers”—they identify problems, ship solutions, and attract other doers.

  • AI won’t erase every job, but it will compress teams: SDRs and middle-management roles must upskill toward technical selling and automation-first workflows.

  • Build feedback loops across the org; transparency is kindness—and share upside with early teammates.

  • “Talk to customers first” shortens cycles and strengthens risk assessment for major purchases.

  • Purposeful culture and boundaries (especially for parents) enable sustainable, focused work.

👤 Braydan Young Bio

Braydan Young is a founder and go-to-market leader best known for co-founding Sendoso (originating from Coffee Sender’s Starbucks e-gift concept) and now founding Slash Experts, a “revenue acceleration” platform that lets prospects book calls with real customers directly from a vendor’s site. He has scaled teams, navigated venture financing, and champions outcome-driven, people-first leadership.

🔎 What We Cover

Entrepreneurship, leadership, emotional intelligence, transparency, business decisions, risk assessment, technology, culture, parenting, adaptability, artificial intelligence, deep learning, entrepreneur, purpose podcast, self development, self help, self improvement, success habits, legal, law, legal industry, technology, automation, legal tech, innovation, founder, journey, learn, startup, life lessons, salvador carranza, podcast, professional development, career advice, possiblaw

🔗 Connect With Braydan LinkedIn: He notes he’s the only one by that spelling. https://www.linkedin.com/in/braydanyoung/

🔗 More From Salvador Interviews with founders & transformation leaders

Connect on LinkedIn: “Salvador Carranza” https://www.linkedin.com/in/salvadorcarranza/

🛠️ Books Mentioned “Let My People Go Surfing” (Patagonia): a north star for outcome-based cultures.

Sound Bites “I think it’s important to keep in mind.” “You have to have what your escapes are.” “You have to have what your escapes are.”

Chapters

00:00 Intro to Brayden beyond the Professional

03:06 Transitioning from Corporate to Startup Culture

05:47 Remote Work and Company Culture

08:51 Hiring for High Agency and Doers

11:36 Navigating the Role of AI in the Workplace

14:33 The Importance of Feedback and Transparency

15:25 High Agency Doers

17:25 Building a Supportive Network

20:37 The Entrepreneurial Mindset

23:27 The Role of Venture Capital in Startups

35:35 The Importance of Feedback Loops

37:54 Entrepreneurial Roots and Early Struggles

39:27 Transitioning from Insurance to Startups

42:52 Building Sendoso: The Journey

47:21 Navigating Challenges and Layoffs

49:52 The Role of Support Systems in Entrepreneurship

52:16 Humanity in Business: The Importance of Care

54:31 Introducing Slash Experts: A New Venture

56:27 Leveraging AI in Business

01:00:59 The Future of AI and Business Models

01:04:41 Key Takeaways for Entrepreneurs 👉

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